Article image
Profile image
FirstBatch I Company
October 4, 2023

Revolutionizing Travel: User Embeddings Unleash Hyper-Personalization for Effortless Booking

Venue & Travel

Travel platforms like Airbnb, Vrbo, and Tripadvisor connect users with millions of unique venues and experiences around the world. But with endless options, travelers struggle to efficiently find the perfect place. Generic recommendations fail to capture their nuanced preferences and needs. Travelers waste hours browsing unsatisfying options that lack personal relevance. Poor navigation and lack of customization lead to choice fatigue and frustration.

Airbnb alone offers over 6 million listings in more than 100,000 cities. But more choices don't always lead to better outcomes. In general, most travelers complain that they waste too much time searching for the perfect place to stay. Generic recommendations fail to capture nuanced needs that lead to unsuccessful bookings after contacting a host. The result is massive inefficiency - travelers spend over 8 hours browsing options on average before booking. And less than 25% of site visitors convert, indicating high dissatisfaction.

The core issue is a lack of personalization, the simplistic filters and one-size-fits-all recommendations cannot deliver that which is most necessary. User Embeddings provides the answer by delivering true hyper-personalization to overcome these challenges. Algorithms learn precise taste profiles for each traveler based on past bookings, searches, and behavior.

Let's explore two example algorithms that can unlock another level in the travel industry.

Personalized Discovery Algorithm

The Personalized Discovery Algorithm can be designed to guide travelers through a journey tailored to their unique interests. It starts with open exploration and progressively focuses on recommendations as the taste profile develops. The goal is to delight users by uncovering unexpected but ideal venues. The path can be built on the states below;

  • The Explore state serves random samples from across all venue types and locations to spark early ideas without assumptions.
  • The Focus state dials in suggestions based on observed travel styles, past trips, and initial preferences to build momentum.
  • The Refine state strategically blends personalized recommendations with some discovery diversity to iteratively hone the traveler's needs.
  • Finally, Delight State provides highly tailored picks personalized to the nuanced taste profile developed for each traveler over their journey.

Reduced Browsing Time Algorithm

The Reduced Browsing Time Algorithm can help travelers efficiently find their perfect option with minimal wasted effort. It focuses on driving relevance early while incorporating some serendipitous variety. By accelerating custom recommendations, it saves users hours of browsing time. To enable this experience you can build an experience on top of multiple states such as;

  • The Surprise state stimulates curiosity by suggesting unexpected but intriguing venue options through serendipitous randomness.
  • The Relevance state carefully balances personalized recommendations based on the evolving taste profile with randomized discovery of new ideas.
  • The Efficiency state accelerates matching travelers to their ideal venues by leveraging personalized suggestions based on their robust preference data.
  • Finally, the Satisfaction state focuses recommendations on consistency with known preferences to instill booking confidence.

Unlock hyper-personalization with User Embeddings and send travelers on unforgettable journeys tailored just for them.

FirstBatch logo
© 2023 FIRSTBATCH. ALL RIGHTS RESERVED.